The next incarnation of Yangon landmark the Secretariat is set to feature a museum, a tech start-up hub and now…a KFC and a Krispy Kreme.
The American franchises will set up shop in the northwestern section of the sprawling colonial-era compound, opposite Anawrahta road.
Doughnut Group Company Ltd, which operates Krispy Kreme in Myanmar, said it would open sometime in October at the location—just a cake’s throw away from its biggest domestic rival, J’Donuts, on Anawrahta and Bo Aung Kyaw streets.
Meanwhile, KFC has pinned its logo on the doors of the space neighbouring Krispy Kreme. Brought to Myanmar by its US owner Yum! Brands and Myanmar-focused Yoma Strategic, it will serve its “finger lickin’ good” chicken a minute’s walk from regional fast-food brand Lotteria. KFC has been contacted for comment on its Secretariat plans.
The fast-food chain first opened its first Yangon outlet in 2015 and has since opened at least 25 more branches across Myanmar. Krispy Kreme is newer to the market, opening its first Yangon store almost one year ago.
Their new home in the Secretariat carries rewards and risks distinct from any of their other Myanmar outlets.
On one hand, anticipation is building for the reopening of the storied building, which is spread across a city block in a prime downtown spot.
But the Secretariat is also where independence hero Aung San was assassinated on July 19, 1947—it holds a powerful place in Myanmar’s modern history and identity. The compound traditionally opens its doors to the public on July 19 (tomorrow) every year to commemorate the incident, which is known as Martyrs' Day.
An event in February promoting ties between Myanmar and the United States (with Krispy Kreme doughnuts due to make an appearance) was cancelled after critics said choosing such an event on its grounds was insensitive.
